Marketing Analytics for B2B Tech Companies

Get end-to-end visibility into your marketing performance with analytics services built for B2B growth.

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Trusted by 400+ Companies
Comcast
Spectrum
Tailwind
CCA
Phonesuite
Netlink Voice
Fatbeam Fiber
Turn data into your competitive advantage

Marketing Performance You Can See
(and Trust)

When you know what’s working, you can double down with confidence. Our marketing analytics services give you the clarity to move faster and smarter.

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Attribution You Can Trust

No more guessing where leads came from. We map every touchpoint to give you full funnel visibility and help you invest in what’s driving ROI.

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Stronger Strategy, Backed by Data

We translate complex metrics into actionable insights – so your next move is always backed by performance, not opinion.

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Full-Funnel Performance Tracking

From first click to closed deal, we monitor every step to help you improve conversion rates, optimize spend, and scale with confidence.

Let's fix your weak data

These Analytics Gaps Keep B2B Teams Stuck

You’ve got dashboards, reports, and KPIs – but still no clear picture of what’s working. Sound familiar? We'll help you solve these common challenges.

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Disjointed Dashboards

Your reporting tools don’t speak the same language – and it shows. We bring your marketing data together in one place for connected insights.

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No Lead Attribution

You’re not sure where leads come from or which efforts drive revenue. We track every touchpoint so you can prove what’s working and what’s not.

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Surface-Level Metrics

Clicks and impressions don’t tell the whole story. We focus on meaningful KPIs that align with sales, pipeline, and ROI.

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Lack of Internal Expertise

Your team doesn’t have time to analyze campaign performance or clean up messy data. We handle it for you so you have clear next steps.

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We are getting our money’s worth with Mojenta. It is not an expense; it is an investment in growth, and it’s money well spent.
Joe Marion
President, CCA
Mojenta knows what our clients are thinking and talking about. They’re a true extension of our team.
Shawn Mills
Cloud Source CEO
The skills that Mojenta brings to us – from graphic design to copywriting to consistent execution – were all missing in our marketing.
Dave Wallace
President, NXTSYS
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Analytics Muscle That Powers Growth

Why B2B Brands Trust Mojenta for Marketing Analytics

We turn scattered reports into action plans – so your team can stop guessing and start scaling.

icon-marketinganalytics-6-1 Custom Dashboards for Full Funnel Visibility
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Custom Dashboards for Full Funnel Visibility

We build analytics views tailored to your pipeline so you can track marketing performance at every stage, from lead to closed deal.

icon-marketinganalytics-6-2 Attribution Across Every Touchpoint
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Attribution Across Every Touchpoint

No more guessing which campaigns drive revenue. We map buyer journeys to show what’s working and what’s worth scaling.

icon-marketinganalytics-6-3 Proactive Reporting and Recommendations
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Proactive Reporting and Recommendations

We don’t just deliver data – we interpret it, flag trends, and recommend next steps to improve performance across channels.

icon-marketinganalytics-6-4 Revenue-Driven Metrics That Matter
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Revenue-Driven Metrics That Matter

We focus on the KPIs that align with sales and business goals, not vanity metrics that look good but lead nowhere.

icon-marketinganalytics-6-5 Strategic Support from Analytics Experts
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Strategic Support from Analytics Experts

Our experienced team helps you make sense of the numbers – so you can make smarter marketing decisions, faster.

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Your Guide To

Marketing Automation

Take a look our approach to marketing automation and get your questions answered.

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What's your approach to email marketing?

A strong SEO strategy begins with an in-depth analysis of your website, your targeted keywords, and your competitors. Gathering this data allows to effectively plan for: 

Technical SEO: We 'clean' your website to fix broken links, maximize speed and performance, and ensure all meta data is ship shape.

SEO Content: We create and/or optimize existing content for optimization.

Offsite SEO & Link Building: We actively work to build the number and quality of your backlinks.

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How is AI changing email marketing and automation?

HubSpot management involves the ongoing optimization and maintenance of your HubSpot account to ensure you’re getting the most out of the platform. This includes regular monitoring and updating of your CRM, refining marketing automation workflows, managing email marketing campaigns, and optimizing content strategies.

It also involves analyzing data to track performance, making adjustments to improve results, and ensuring seamless integration with your other business tools. With HubSpot management, you have a dedicated team focused on leveraging HubSpot’s features to drive growth, enhance customer engagement, and crush your business goals.

Get Started
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How can marketing automation help me?

HubSpot can power up your business by streamlining your marketing, sales, and customer service processes. It offers a comprehensive suite of tools for CRM, email marketing, content management, social media, and analytics, all in one robust platform.

With HubSpot, you can attract and engage more leads through targeted marketing campaigns, nurture relationships with personalized content and automation, and close deals more efficiently with its powerful sales tools. Additionally, HubSpot’s advanced analytics and reporting features help you track performance, gain insights, and make data-driven decisions to continually strengthen your strategies.

Get Started
FAQs for

Digital Marketing Analytics Services

Everything you need to know about Mojenta’s approach as an analytics marketing agency.
Can’t find the answer you’re looking for? Give our marketing muscle-builders a shout.

What does a marketing analytics agency do?

A marketing analytics agency helps businesses collect, interpret, and act on data from their marketing efforts. This includes everything from campaign performance tracking and lead attribution to ROI analysis and strategic recommendations based on data trends.

How do marketing analytics services improve ROI?

Analytics services identify what’s working – and what’s not – so you can allocate your budget more effectively. By tracking key performance indicators (KPIs), you can double down on high-impact tactics and eliminate wasted spend.

What platforms do you work with for digital marketing analytics?

We work with a wide range of platforms, including HubSpot, Google Analytics, Salesforce, and other common B2B marketing and sales tools. Our goal is to unify your data into a centralized view that supports smarter decision-making.

How is marketing analytics different from simple reporting?

Reporting shows you what happened. Analytics explains why it happened – and what to do next. Our services go beyond dashboards to deliver insights and recommendations that improve performance over time.

Can you track marketing attribution across long sales cycles?

Yes. We specialize in B2B tech marketing, where complex sales journeys are the norm. We set up attribution models that connect top-of-funnel activity to closed revenue, even when it takes months.

Do I need a dedicated analytics team to get started?

No. That’s where we come in. As an outsourced marketing analytics agency, we act as your data partner, handling everything from setup and integration to interpretation and strategic guidance.

How often will I receive reporting and insights?

We deliver reporting on a regular cadence (typically monthly) and offer insights during strategic check-ins or campaign reviews. Real-time dashboards are also available for on-demand visibility.

What types of businesses benefit from marketing analytics consulting?

Any B2B tech company looking to scale more efficiently can benefit from marketing analytics. Whether you’re running demand gen campaigns, ABM, or channel marketing, analytics helps align efforts with results.

I'm interested in marketing analytics services. What are the next steps?

Great! We'd love to speak to you about your marketing analytics needs. Feel free to book a call with us here.
Case Studies

Our Results Speak For Themselves

Just call us your performance-enhancing agency. Check out these numbers.

UniVoIP Increases Signed Channel Partners by 500%

UniVoIP built its business targeting end users, but shifting to a partner focus required a new marketing strategy. ...
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TailWind's Website + Marketing Generates $13M+ in Closed/Won Deals

TailWind Voice & Data wanted its website and marketing to generate real sales opportunities. Despite having an ...
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Fatbeam's New Website Generates 737 Leads in 2024

Fatbeam Fiber wanted to generate more business and residential leads for its fiber internet services, but the company's ...
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CoreDial Website Update Increases Closed/Won Deals by 528%

Before its acquisition by BCM One, CoreDial, a white-label cloud services provider based out of Blue Bell, PA, had an ...
Read Case Study
Mojenta: B2B Marketing Agency For Telecom, IT, & Cloud Services
Mojenta: B2B Marketing Agency For Telecom, IT, & Cloud Services

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