Industry
Suppliers
Challenge
UniVoIP built its business targeting end users, but shifting to a partner focus required a new marketing strategy. Without revamped messaging, generating quality leads would be costly and time-consuming.
Services Performed
Custom Websites, Hubspot
Results
Armed with new messaging and an updated website, UniVoIP is seeing massive increases in partner recruitment.
“When I first hired Mojenta in 2010, our website and SEO were all over the place. They cleaned up our website and fixed the messaging. Over a decade later, the relationship is still going strong.”
Dean Manzoori
CTO, UniVoIP
“We’re seeing more turnaround and quoted deals, and Mojenta’s efforts with our SEO have made a big difference with that.”
Nicholas Bacich
Sales Coordinator, UniVoIP
UniVoIP's Marketing Goals
UniVoIP built its business by targeting end users, so when the leadership team decided to focus on partners instead, it needed an all-new marketing strategy. UniVoIP knew that without a complete shift in targeted messaging, producing quality leads would be a time-consuming and costly process.
UniVoIP needed help to:
- Overhaul its website to appeal to a different target audience
- Refine its SEO strategy (keywords, page optimization, and more)
- Create cohesive, partner-facing marketing assets
- Develop targeted messaging across multiple channels
Having worked together previously for another brand, the UniVoIP team knew Mojenta had the marketing expertise to help them achieve their partner-facing goals.
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