Branding & Messaging
From messaging and positioning to brand image and design, we help B2B telecom & IT brands stand out from the crowd.
Book ConsultOur approach to branding
The B2B tech space is filled with ‘me too’ type companies, so it’s essential for each brand to clarify its position, differentiation, and value prop. We help companies create memorable brands that connect with their target audiences.
Let's Make Your Brand Memorable
Below are some of the brand and messaging elements we help companies define.
Personas
Successful marketing starts with an in-depth knowledge of your target audience. We’ll help clarify your target’s demographics, psychographics, and behaviors.
Value Proposition
We help you define a short, punchy value prop that clearly states who you are, what you do, and your core benefits.
Brand Script
Storytelling is powerful in marketing, especially in the B2B tech space. We’ll help create your brand script to serve as a foundation for all future messaging.
Voice & Tone
Once we know what you want to say, we’ll work on how you say it. This is an important step in creating a memorable brand that resonates with your target audience.
Brand Image
A cohesive brand tells you who it is by both words and visuals. Once the message is clear, we’ll align your colors, fonts, icons, and other imagery in a detailed style guide or brand book.
Personas
Successful marketing starts with an in-depth knowledge of your target audience. We’ll help clarify your target’s demographics, psychographics, and behaviors.
Value Proposition
We help you define a short, punchy value prop that clearly states who you are, what you do, and your core benefits.
Brand Script
Storytelling is powerful in marketing, especially in the B2B tech space. We’ll help create your brand script to serve as a foundation for all future messaging.
Voice & Tone
Once we know what you want to say, we’ll work on how you say it. This is an important step in creating a memorable brand that resonates with your target audience.
Brand Image
A cohesive brand tells you who it is by both words and visuals. Once the message is clear, we’ll align your colors, fonts, icons, and other imagery in a detailed style guide or brand book.
Ready to elevate your brand’s image?
In just a few simple steps, we can get you started on a customized plan.
Explore
30 minute call:
Identify your goals and challenges.
Advise
60 minute call:
Review your custom solution.
Launch
Build, launch, and deliver!
Inbound Packages & Pricing
With your brand and messaging solved, the next step is to attract your ideal personas. Here are some typical inbound packages designed specifically for this:
Starter
Built for companies on a limited budget that need to improve their digital presence.
$3,663 / Month
Strategy & Analytics
- 1 Growth Summit / Year
- 1 Marketing Map / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- Pillar Page
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 1 Email Nurturing Build / Year
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)
CRO
- 1 A/B Test & Mgt. / Month
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Plus
Ideal plan for small to mid-sized operations desiring a solid inbound foundation.
$4,875 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 2 Marketing Maps / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- 2 Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- Pillar Page
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 2 Email Nurturing Builds / Year
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $2k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 2 A/B Tests & Mgt. / Year
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Pro
Perfect for small to mid-sized companies looking to amplify their inbound marketing.
$7,788 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 2 Marketing Maps / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- 2 Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- 1 Pillar Page / Year
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 1 Email Nurturing Build / Quarter
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $3k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 1 A/B Tests & Mgt. / Quarter
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Power
Designed for companies with aggressive short and long-term growth goals.
$13,588 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 1 Marketing Map / Quarter
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- 2 X Link Building
Social & PR
- Social Media Management
- 4 Press Releases / Year
Content Marketing
- 2 Blog Articles / Month
- 12 Content Pieces / Year (e-books, case studies, etc.)
- 4 Landing Pages / Year
- 2 X Topic Cluster Strategy
- 1 Pillar Page / Year
- 1 Email Newsletter / Month
- 1 Email Blast / Month
- 1 Email Nurturing Build / Quarter
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $5k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 1 A/B Tests & Mgt. / Month
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Let's chat about your brand.
Schedule a call with us today!
