Lead Nurturing for
B2B Tech Companies

Stop letting good leads go cold. We help B2B tech companies build lead nurturing programs that deliver results.

leadnurturing-hero-1
Trusted by 400+ Companies
Comcast
Spectrum
Tailwind
CCA
Phonesuite
Netlink Voice
Fatbeam Fiber
Fuel your funnel

Lead Nurturing That Packs a Punch

Lead nurturing is more than email blasts. We combine strategic content and automation to keep your audience engaged and moving forward.

icon-leadnurturing-3-1

Strategic Messaging

We tailor content to each stage of the buyer journey – so your prospects can value your communications.

icon-leadnurturing-3-2

Automated Campaigns

We build scalable workflows that keep your leads warm and engaged without overwhelming your team.

icon-leadnurturing-3-3

Sales-Ready Reporting

Our lead nurturing services track key engagement signals, helping sales prioritize the right follow-ups.

Lead nurturing not working how it should?

We Help You Close the Gaps in Your Lead Journey

If you’re generating leads but not seeing conversions, your nurturing strategy might be the issue. We can help with these common challenges.

icon-leadnurturing-4-1

Leads Are Going Cold

You’ve got names in the database, but no one’s moving forward. We'll help you re-engage cold leads and warm up your pipeline.

icon-leadnurturing-4-2

Lack of Personalization

Your emails feel generic. Mojenta crafts segmented, persona-driven content that speaks directly to each prospect’s pain.

icon-leadnurturing-4-3

No Clear Journey

There’s no strategy behind what to send, when, or why. We build intentional nurture paths that align with your buyer’s journey.

icon-leadnurturing-4-4

Sales Is Left Guessing

You’re not sure which leads are qualified or how to prioritize them. Mojenta connects lead scoring with sales intelligence.

leadnurturing-4-1
We Don’t Just Nurture – We Convert

Why B2B Tech Companies Trust Mojenta for Lead Nurturing

We don’t just automate follow-ups, we build lead nurturing frameworks that keep your pipeline healthy and your sales team focused.

icon-leadnurturing-6-1

Strategic Nurture Planning

We build personalized nurture paths that map to your sales cycle, personas, and funnel stages – so every lead gets the right message at the right time.

icon-leadnurturing-6-2

Sales-Ready Qualification

Our lead scoring frameworks help identify when a contact is truly ready to convert, giving your sales team better visibility (and better results).

icon-leadnurturing-6-3

Content That Connects

From emails to ebooks, we create high-value nurture content that builds trust, overcomes objections, and moves leads closer to action.

icon-leadnurturing-6-4

Automation With Intent

We implement smart automation strategies that do more than save time – they drive consistent engagement and measurable impact.

icon-leadnurturing-6-5

Full-Funnel Visibility

We connect marketing and sales touchpoints to give you insight into what’s working, what’s not, and where to optimize next.

msp-7-1

Is your website optimized?
Get a free assessment.

Fill out our form, and we'll provide you with a free,
in-depth SEO assessment filled with valuable insights.

Your Guide To

Marketing Automation

Take a look our approach to marketing automation and get your questions answered.

hubspot-8-1

What's your approach to email marketing?

A strong SEO strategy begins with an in-depth analysis of your website, your targeted keywords, and your competitors. Gathering this data allows to effectively plan for: 

Technical SEO: We 'clean' your website to fix broken links, maximize speed and performance, and ensure all meta data is ship shape.

SEO Content: We create and/or optimize existing content for optimization.

Offsite SEO & Link Building: We actively work to build the number and quality of your backlinks.

hubspot-8-2

How is AI changing email marketing and automation?

HubSpot management involves the ongoing optimization and maintenance of your HubSpot account to ensure you’re getting the most out of the platform. This includes regular monitoring and updating of your CRM, refining marketing automation workflows, managing email marketing campaigns, and optimizing content strategies.

It also involves analyzing data to track performance, making adjustments to improve results, and ensuring seamless integration with your other business tools. With HubSpot management, you have a dedicated team focused on leveraging HubSpot’s features to drive growth, enhance customer engagement, and crush your business goals.

hubspot-8-3

How can marketing automation help me?

HubSpot can power up your business by streamlining your marketing, sales, and customer service processes. It offers a comprehensive suite of tools for CRM, email marketing, content management, social media, and analytics, all in one robust platform.

With HubSpot, you can attract and engage more leads through targeted marketing campaigns, nurture relationships with personalized content and automation, and close deals more efficiently with its powerful sales tools. Additionally, HubSpot’s advanced analytics and reporting features help you track performance, gain insights, and make data-driven decisions to continually strengthen your strategies.

FAQs for

Lead Nurturing Services

Everything you need to know about Mojenta’s approach to B2B lead nurturing.
Can’t find the answer you’re looking for? Give our marketing muscle-builders a shout.

What are lead nurturing services?

Lead nurturing services help guide prospects through the buyer’s journey by delivering targeted, relevant content at each stage. The goal is to build trust, address objections, and keep your brand top of mind until the lead is ready to convert.

Why should I outsource lead nurturing to an agency?

An agency brings the strategy, content expertise, and marketing automation skills needed to make nurturing actually work. Rather than stretching your internal team, you get a full team focused on creating engagement that drives results.

How is lead nurturing different from email marketing?

Email marketing is often one-size-fits-all. Lead nurturing is a targeted, automated strategy that delivers personalized content to leads based on their behavior, funnel stage, and buyer persona – making it more effective for conversion.

Do I need lead nurturing if I already have a sales team?

Yes. Lead nurturing bridges the gap between initial interest and a sales-ready conversation. It ensures your reps are spending time on the right leads, and that those leads are primed for engagement.

What channels are used in lead nurturing?

While email is the primary channel, effective nurturing often includes retargeting ads, LinkedIn outreach, downloadable content, and landing pages – all aligned to a single strategy.

How do you measure success with lead nurturing?

We track engagement metrics, conversion rates, lead velocity, and sales-qualified lead handoffs to ensure your nurturing programs are directly impacting pipeline growth.

Can lead nurturing help with long sales cycles?

Absolutely. B2B tech sales often involve months of decision-making. Lead nurturing helps you stay relevant during that time by delivering useful, trust-building content at key points in the journey.

What’s included in Mojenta’s lead nurturing services?

Our services include strategy development, content creation, persona alignment, email and automation setup, lead scoring, and ongoing optimization – everything you need to convert more leads into pipeline.

I'm interested in lead nurturing services. What are the next steps?

Great! We'd love to speak to you about your nurturing needs. Feel free to book a call with us here.
Case Studies

Our Results Speak For Themselves

Just call us your performance-enhancing agency. Check out these numbers.

UniVoIP Increases Signed Channel Partners by 500%

UniVoIP built its business targeting end users, but shifting to a partner focus required a new marketing strategy. ...

TailWind's Website + Marketing Generates $13M+ in Closed/Won Deals

TailWind Voice & Data wanted its website and marketing to generate real sales opportunities. Despite having an ...

Fatbeam's New Website Generates 737 Leads in 2024

Fatbeam Fiber wanted to generate more business and residential leads for its fiber internet services, but the company's ...

CoreDial Website Update Increases Closed/Won Deals by 528%

Before its acquisition by BCM One, CoreDial, a white-label cloud services provider based out of Blue Bell, PA, had an ...
Mojenta: B2B Marketing Agency For Telecom, IT, & Cloud Services
Mojenta: B2B Marketing Agency For Telecom, IT, & Cloud Services

Now it’s your turn.

Get your free marketing fitness assessment, or book a consult today.