Lead Nurturing for
B2B Tech Companies
Stop letting good leads go cold. We help B2B tech companies build lead nurturing programs that deliver results.

Trusted by 400+ Companies
Lead Nurturing That Packs a Punch
Lead nurturing is more than email blasts. We combine strategic content and automation to keep your audience engaged and moving forward.
We Help You Close the Gaps in Your Lead Journey
If you’re generating leads but not seeing conversions, your nurturing strategy might be the issue. We can help with these common challenges.


Why B2B Tech Companies Trust Mojenta for Lead Nurturing
We don’t just automate follow-ups, we build lead nurturing frameworks that keep your pipeline healthy and your sales team focused.
Strategic Nurture Planning
We build personalized nurture paths that map to your sales cycle, personas, and funnel stages – so every lead gets the right message at the right time.
Sales-Ready Qualification
Our lead scoring frameworks help identify when a contact is truly ready to convert, giving your sales team better visibility (and better results).
Content That Connects
From emails to ebooks, we create high-value nurture content that builds trust, overcomes objections, and moves leads closer to action.
Automation With Intent
We implement smart automation strategies that do more than save time – they drive consistent engagement and measurable impact.
Full-Funnel Visibility
We connect marketing and sales touchpoints to give you insight into what’s working, what’s not, and where to optimize next.

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Marketing Automation
Take a look our approach to marketing automation and get your questions answered.

What's your approach to email marketing?
A strong SEO strategy begins with an in-depth analysis of your website, your targeted keywords, and your competitors. Gathering this data allows to effectively plan for:
Technical SEO: We 'clean' your website to fix broken links, maximize speed and performance, and ensure all meta data is ship shape.
SEO Content: We create and/or optimize existing content for optimization.
Offsite SEO & Link Building: We actively work to build the number and quality of your backlinks.

How is AI changing email marketing and automation?
HubSpot management involves the ongoing optimization and maintenance of your HubSpot account to ensure you’re getting the most out of the platform. This includes regular monitoring and updating of your CRM, refining marketing automation workflows, managing email marketing campaigns, and optimizing content strategies.
It also involves analyzing data to track performance, making adjustments to improve results, and ensuring seamless integration with your other business tools. With HubSpot management, you have a dedicated team focused on leveraging HubSpot’s features to drive growth, enhance customer engagement, and crush your business goals.

How can marketing automation help me?
HubSpot can power up your business by streamlining your marketing, sales, and customer service processes. It offers a comprehensive suite of tools for CRM, email marketing, content management, social media, and analytics, all in one robust platform.
With HubSpot, you can attract and engage more leads through targeted marketing campaigns, nurture relationships with personalized content and automation, and close deals more efficiently with its powerful sales tools. Additionally, HubSpot’s advanced analytics and reporting features help you track performance, gain insights, and make data-driven decisions to continually strengthen your strategies.
Lead Nurturing Services
Everything you need to know about Mojenta’s approach to B2B lead nurturing.
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What are lead nurturing services?
Lead nurturing services help guide prospects through the buyer’s journey by delivering targeted, relevant content at each stage. The goal is to build trust, address objections, and keep your brand top of mind until the lead is ready to convert.
Why should I outsource lead nurturing to an agency?
How is lead nurturing different from email marketing?
Do I need lead nurturing if I already have a sales team?
Yes. Lead nurturing bridges the gap between initial interest and a sales-ready conversation. It ensures your reps are spending time on the right leads, and that those leads are primed for engagement.
What channels are used in lead nurturing?
How do you measure success with lead nurturing?
We track engagement metrics, conversion rates, lead velocity, and sales-qualified lead handoffs to ensure your nurturing programs are directly impacting pipeline growth.
Can lead nurturing help with long sales cycles?
What’s included in Mojenta’s lead nurturing services?
Our services include strategy development, content creation, persona alignment, email and automation setup, lead scoring, and ongoing optimization – everything you need to convert more leads into pipeline.