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Inbound Marketing
for B2B Tech

Inbound is a holistic, data-driven approach to marketing that attracts ‘right-fit’ customers and partners into your pipeline.

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Why do I need inbound marketing?

Inbound marketing helps you:

  • Get found by potential buyers when and where they search online
  • Increase the quantity and quality of new leads
  • Outsmart your competition and capture market share
  • Reclaim precious lost hours in your day
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How Does Inbound Marketing Work?

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Attract


Attract your ideal target customers through behavioral analysis and targeted digital campaigns

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Capture


Capture their information with irresistible assets designed to address their most burning pain points

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Nurture


Nurture your leads with highly personalized drip campaigns and marketing automation software

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Close


Close more business with sales-ready leads who let you know when they’re ready to buy

Inbound Marketing
Is Omnichannel

It considers where people are and how they want to interact with your brand.

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Content Marketing

Create content that your prospects and customers will love. This is how you differentiate your brand and build loyalty and trust. From blog posts and whitepapers to video and case studies, we create engaging content that will delight your audience.

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SEO

Get found when and where your prospects are searching. From technical on-site optimization to ongoing link building and local search, we customize your plan to capture the most relevant traffic.

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Digital Ads

Find your audience at the right place, time, and price. We expertly build and manage ad campaigns that drive the right traffic to your site and optimize your spend.

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Email Marketing

Email is still the #1 preferred communication tool for 98% of business people – so no, email marketing is definitely not dead! We create and manage email campaigns that cut through the noise and get read.

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CRM & Marketing Automation

Leverage automation to multiply your efforts exponentially and ensure no opportunity slips through your fingers.

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Reporting & Analytics

What gets measured, improves. We measure everything so we can see exactly what’s working and what we can improve. You’ll get a custom dashboard with your KPIs in mind, as well as monthly reviews and recommendations.

inbound-tabs-content-icon

Content Marketing

Create content that your prospects and customers will love. This is how you differentiate your brand and build loyalty and trust. From blog posts and whitepapers to video and case studies, we create engaging content that will delight your audience.

inbound-tabs-seo-icon

SEO

Get found when and where your prospects are searching. From technical on-site optimization to ongoing link building and local search, we customize your plan to capture the most relevant traffic.

inbound-tabs-advertising-icon

Digital Ads

Find your audience at the right place, time, and price. We expertly build and manage ad campaigns that drive the right traffic to your site and optimize your spend.

inbound-tabs-email-icon

Email Marketing

Email is still the #1 preferred communication tool for 98% of business people – so no, email marketing is definitely not dead! We create and manage email campaigns that cut through the noise and get read.

inbound-tabs-crm-icon

CRM & Marketing Automation

Leverage automation to multiply your efforts exponentially and ensure no opportunity slips through your fingers.

inbound-tabs-reporting-icon

Reporting & Analytics

What gets measured, improves. We measure everything so we can see exactly what’s working and what we can improve. You’ll get a custom dashboard with your KPIs in mind, as well as monthly reviews and recommendations.

Inbound Marketing Packages & Pricing

All of our plans are custom designed for each client's unique needs and growth objectives. Below are examples of typical packages that we've found to work well for many of our clients over the years.

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Starter

Built for companies on a limited budget that need to improve their digital presence.

$3,663 / Month

Strategy & Analytics

  • 1 Growth Summit / Year
  • 1 Marketing Map / Year 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 6 Content Pieces / Year (e-books, case studies, etc.)
  • 2 Landing Pages / Year
  • Topic Cluster Strategy
  • Pillar Page

Email

  • 1 Email Newsletter / Quarter
  • 1 Email Blast / Quarter
  • 1 Email Nurturing Build / Year

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

CRO

  • 1 A/B Test & Mgt. / Month

Sales Enablement

  • Meeting Scheduler Integration
  • Chatbot
  • PPT Slidedeck
  • Sales Slicks & Battlecards
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Plus

Ideal plan for the small to mid-sized operation that desires a solid inbound foundation.

$4,875 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 2 Marketing Maps / Year 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • 2 Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 6 Content Pieces / Year (e-books, case studies, etc.)
  • 2 Landing Pages / Year
  • Topic Cluster Strategy
  • Pillar Page

Email

  • 1 Email Newsletter / Quarter
  • 1 Email Blast / Quarter
  • 2 Email Nurturing Builds / Year

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $2k Ad Budget not included

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

CRO

  • 2 A/B Tests & Mgt. / Year

Sales Enablement

  • Meeting Scheduler Integration
  • Chatbot
  • PPT Slidedeck
  • Sales Slicks & Battlecards
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Pro

Perfect for small to mid-sized companies looking to amplify their inbound marketing.

$7,788 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 2 Marketing Maps / Year 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • 2 Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 6 Content Pieces / Year (e-books, case studies, etc.)
  • 2 Landing Pages / Year
  • Topic Cluster Strategy
  • 1 Pillar Page / Year

Email

  • 1 Email Newsletter / Quarter
  • 1 Email Blast / Quarter
  • 1 Email Nurturing Build / Quarter

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $3k Ad Budget not included

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

CRO

  • 4 A/B Tests & Mgt. / Year

Sales Enablement

  • Meeting Scheduler Integration
  • Chatbot
  • PPT Slidedeck
  • Sales Slicks & Battlecards
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Power

Designed for companies with aggressive short and long-term growth goals.

$13,588 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 1 Marketing Map / Quarter 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • 2 X Link Building

Social & PR

  • Social Media Management
  • 4 Press Releases / Year

Content Marketing

  • 2 Blog Articles / Month
  • 12 Content Pieces / Year (e-books, case studies, etc.)
  • 4 Landing Pages / Year
  • 2 X Topic Cluster Strategy
  • 1 Pillar Page / Year

Email

  • 1 Email Newsletter / Month
  • 1 Email Blast / Month
  • 1 Email Nurturing Build / Quarter

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $5k Ad Budget not included

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

CRO

  • 12 A/B Tests & Mgt. / Year

Sales Enablement

  • Meeting Scheduler Integration
  • Chatbot
  • PPT Slidedeck
  • Sales Slicks & Battlecards

Ready to explore inbound marketing?

Select a time below to schedule your connect call today!