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Industry
Suppliers
Challenge
Before its acquisition by BCM One, CoreDial, a white-label cloud services provider based out of Blue Bell, PA, had an outdated website and a digital advertising strategy that lacked finesse. As a result, CoreDial’s marketing efforts were falling short, with opportunities generated by paid advertising in the single digits.
Services Performed
Custom Websites, Hubspot, Inbound Marketing, Email
Results
After some careful research and planning, Mojenta rebuilt and relaunched CoreDial's website with attracting and converting MSPs in mind. Read on to view the impressive results.
"Mojenta brought us results we would never have seen on our own. Thanks to them, our lead generation capabilities grew exponentially."
Lisa McDermott
VP of Marketing, CoreDial
“Mojenta turned our website into a lead generator, which helped us have a more successful exit when we sold CoreDial.”
Alan Rihm
FOUNDER & CEO, CoreDial
"What sets Mojenta apart from other marketing firms is their industry knowledge. They actually knew what our clients were thinking and talking about, which was invaluable to us."
Lisa McDermott
VP of Marketing, CoreDial
CoreDial's Challenges
When CoreDial approached Mojenta in 2020, they had a "set-it-and-forget-it" site that had been neglected for years and an unoptimized digital presence that resulted in minimal lead generation. Despite providing excellent cloud services for MSPs, its primary marketing asset was failing to communicate the company's value effectively. CoreDial needed:
The Strategy: Update the website with growth-driven design
Mojenta emphasized to CoreDial that its website should be treated as its number one marketing tool and most valuable salesperson. Rather than continuing with a static website model, Mojenta recommended a full custom rebuild using the Growth-Driven Design (GDD) framework – a scalable, data-driven website that delivers reliable end-to-end growth. The Mojenta team:
- Developed a detailed website roadmap and MSP-specific lead generation path
- Prioritized building CoreDial's top 15 most critical pages first
- Launched CoreDial’s improved website using an acceleration approach
- Systematically added more pages once live, using real user data to inform ongoing optimization processes
- Created targeted inbound marketing campaigns
- Developed paid advertising campaigns with effective targeting and research
- Leveraged the HubSpot marketing automation platform to streamline CoreDial’s marketing processes
- Continuously monitored and optimized ad campaign performance for maximum ROI
- Created a specialized Partner Programs & Pricing page as the focal point of the conversion path
- Built a 'Do the Math' calculator that allowed partners to compare commissions in real time
- Connected HubSpot with Salesforce to better understand lead flow and conversions
The Results: Dramatic improvements in lead generation, lead conversion rates, and closed/won deals
Mojenta's data-driven approach transformed CoreDial from a predominantly outbound revenue-generating business into an inbound lead generation machine in less than a year. After implementing the Growth-Driven Design website and data-driven marketing approach, CoreDial experienced:
With clear visibility into campaign performance and ROI, Mojenta was able to confidently increase ad budgets by 2.5X. Perhaps most importantly, these improvements helped CoreDial fill its sales funnel – and within six months, the company completed a successful exit when it was acquired by BCM One.
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