Inbound Marketing
for B2B Tech
Inbound is a holistic, data-driven approach to marketing that attracts ‘right-fit’ customers and partners into your pipeline.
Book ConsultWhy do I need inbound marketing?
Inbound marketing helps you:
- Get found by potential buyers when and where they search online
- Increase the quantity and quality of new leads
- Outsmart your competition and capture market share
- Reclaim precious lost hours in your day
How Does Inbound Marketing Work?
Attract
Attract your ideal target customers through behavioral analysis and targeted digital campaigns
Capture
Capture their information with irresistible assets designed to address their most burning pain points
Nurture
Nurture your leads with highly personalized drip campaigns and marketing automation software
Close
Close more business with sales-ready leads who let you know when they’re ready to buy
Inbound Marketing
Is Omnichannel
It considers where people are and how they want to interact with your brand.
Content Marketing
Create content that your prospects and customers will love. This is how you differentiate your brand and build loyalty and trust. From blog posts and whitepapers to video and case studies, we create engaging content that will delight your audience.
SEO
Get found when and where your prospects are searching. From technical on-site optimization to ongoing link building and local search, we customize your plan to capture the most relevant traffic.
Digital Ads
Find your audience at the right place, time, and price. We expertly build and manage ad campaigns that drive the right traffic to your site and optimize your spend.
Email Marketing
Email is still the #1 preferred communication tool for 98% of business people – so no, email marketing is definitely not dead! We create and manage email campaigns that cut through the noise and get read.
CRM & Marketing Automation
Leverage automation to multiply your efforts exponentially and ensure no opportunity slips through your fingers.
Reporting & Analytics
What gets measured, improves. We measure everything so we can see exactly what’s working and what we can improve. You’ll get a custom dashboard with your KPIs in mind, as well as monthly reviews and recommendations.
Content Marketing
Create content that your prospects and customers will love. This is how you differentiate your brand and build loyalty and trust. From blog posts and whitepapers to video and case studies, we create engaging content that will delight your audience.
SEO
Get found when and where your prospects are searching. From technical on-site optimization to ongoing link building and local search, we customize your plan to capture the most relevant traffic.
Digital Ads
Find your audience at the right place, time, and price. We expertly build and manage ad campaigns that drive the right traffic to your site and optimize your spend.
Email Marketing
Email is still the #1 preferred communication tool for 98% of business people – so no, email marketing is definitely not dead! We create and manage email campaigns that cut through the noise and get read.
CRM & Marketing Automation
Leverage automation to multiply your efforts exponentially and ensure no opportunity slips through your fingers.
Reporting & Analytics
What gets measured, improves. We measure everything so we can see exactly what’s working and what we can improve. You’ll get a custom dashboard with your KPIs in mind, as well as monthly reviews and recommendations.
Inbound Marketing Packages & Pricing
All of our plans are custom designed for each client's unique needs and growth objectives. Below are examples of typical packages that we've found to work well for many of our clients over the years.
Starter
Built for companies on a limited budget that need to improve their digital presence.
$3,663 / Month
Strategy & Analytics
- 1 Growth Summit / Year
- 1 Marketing Map / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- Pillar Page
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 1 Email Nurturing Build / Year
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 1 A/B Test & Mgt. / Month
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Plus
Ideal plan for the small to mid-sized operation that desires a solid inbound foundation.
$4,875 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 2 Marketing Maps / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- 2 Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- Pillar Page
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 2 Email Nurturing Builds / Year
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $2k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 2 A/B Tests & Mgt. / Year
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Pro
Perfect for small to mid-sized companies looking to amplify their inbound marketing.
$7,788 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 2 Marketing Maps / Year
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- Link Building
Social & PR
- Social Media Management
- 2 Press Releases / Year
Content Marketing
- 1 Blog Article / Month
- 6 Content Pieces / Year (e-books, case studies, etc.)
- 2 Landing Pages / Year
- Topic Cluster Strategy
- 1 Pillar Page / Year
- 1 Email Newsletter / Quarter
- 1 Email Blast / Quarter
- 1 Email Nurturing Build / Quarter
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $3k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 4 A/B Tests & Mgt. / Year
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Power
Designed for companies with aggressive short and long-term growth goals.
$13,588 / Month
Strategy & Analytics
- 2 Growth Summits / Year
- 1 Marketing Map / Quarter
- Reporting & Insights
SEO
- Competitive Research
- Keyword Research
- On Page & Tech SEO
- 2 X Link Building
Social & PR
- Social Media Management
- 4 Press Releases / Year
Content Marketing
- 2 Blog Articles / Month
- 12 Content Pieces / Year (e-books, case studies, etc.)
- 4 Landing Pages / Year
- 2 X Topic Cluster Strategy
- 1 Pillar Page / Year
- 1 Email Newsletter / Month
- 1 Email Blast / Month
- 1 Email Nurturing Build / Quarter
Digital Ads
- Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others). *Suggested $5k Ad Budget not included
Video
- 1 30-sec Animation Video / Year
- 1 60-sec Animation Video / Year
CRO
- 12 A/B Tests & Mgt. / Year
Sales Enablement
- Meeting Scheduler Integration
- Chatbot
- PPT Slidedeck
- Sales Slicks & Battlecards
Ready to explore inbound marketing?
Select a time below to schedule your connect call today!
