`

Content Marketing

for B2B Telecom, IT, and Cloud Brands

We help B2B tech brands attract right-fit customers through highly targeted persona-driven content.

A Peek Inside the Content Factory

Below are the strategies we've honed since 2010 to create attractive lead-magnet content.

icon-vt-branding-voice

Branding & Voice

In a space as crowded as B2B tech, having brand clarity is essential. We help you clarify your message, tone, and voice.

icon-vt-goal-setting

Goal Setting

Here we benchmark where you are and define our objectives and respective KPIs.

icon-vt-research

Research

We dive into your current content and catalogue it by type, topic, audience, and sales stage. This helps us identify gaps that may need attention.

icon-personas

Personas

We analyze your exact target audience, including their demographics, psychographics, and behaviors.

icon-vt-production

Production

We produce all types of content: whitepapers, case studies, blog posts, videos, infographics, and more.

icon-vt-promotion

Promotion

With your content created, it’s time to get it in front of the right audience. This involves email, social, search, and possibly digital advertising.

icon-vt-measurement

Measurement

We track and analyze your content’s performance so we can continually iterate and improve.

icon-vt-branding-voice

Branding & Voice

In a space as crowded as B2B tech, having brand clarity is essential. We help you clarify your message, tone, and voice.

icon-vt-goal-setting

Goal Setting

Here we benchmark where you are and define our objectives and respective KPIs.

icon-vt-research

Research

We dive into your current content and catalogue it by type, topic, audience, and sales stage. This helps us identify gaps that may need attention.

icon-personas

Personas

We analyze your exact target audience, including their demographics, psychographics, and behaviors.

icon-vt-production

Production

We produce all types of content: whitepapers, case studies, blog posts, videos, infographics, and more.

icon-vt-promotion

Promotion

With your content created, it’s time to get it in front of the right audience. This involves email, social, search, and possibly digital advertising.

icon-vt-measurement

Measurement

We track and analyze your content’s performance so we can continually iterate and improve.

Pricing & Packaging

Content marketing automation is typically part of a holistic inbound marketing strategy, which is outlined below. For some companies, we focus their entire budget on content creation and promotion.

pricing-card-1
Starter

Built for companies on a limited budget that need to improve their digital presence.

$3,288 / Month

Strategy & Analytics

  • 1 Growth Summit / Year
  • 1 Marketing Map / Year 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 6 Content Pieces / Year (e-books, case studies, etc.)
  • 2 Landing Pages / Year
  • Topic Cluster Strategy
  • Pillar Page
  • Webinars

Email

  • 1 Email Newsletter / Quarter
  • 1 Email Blast / Quarter
  • 1 Email Nurturing Build / Year

Sales Enablement

  • PPT Slidedeck
  • Sales Slicks & Battlecards
  • Meeting Scheduler Integration
  • Chatbot

CRO

  • 1 A/B Test & Management / Month

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

Local Marketing

  • Google My Business
  • Local Listings Mgt
  • Premium Directory Placement
  • Local Reinforced Webpage

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)
pricing-card-2
Plus

Ideal plan for small to mid-sized operations desiring a solid inbound foundation.

$5,363 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 2 Marketing Maps / Year 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 6 Content Pieces / Year (e-books, case studies, etc.)
  • 2 Landing Pages / Year
  • Topic Cluster Strategy
  • Pillar Page
  • Webinars

Email

  • 1 Email Newsletter / Month
  • 1 Email Blast / Month
  • 1 Email Nurturing Build / Qtr

Sales Enablement

  • PPT Slidedeck
  • Sales Slicks & Battlecards
  • Meeting Scheduler Integration
  • Chatbot

CRO

  • 2 A/B Tests & Management / Year

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

Local Marketing

  • Google My Business
  • Local Listings Mgt
  • Premium Directory Placement
  • Local Reinforced Webpage

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)
pricing-card-3
Pro

Perfect for small to mid-sized companies looking to amplify their inbound marketing.

$7,888 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 1 Marketing Map / Qtr 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • 2 Press Releases / Year

Content Marketing

  • 1 Blog Article / Month
  • 12 Content Pieces / Year (e-books, case studies, etc.)
  • 3 Landing Pages / Year
  • Topic Cluster Strategy
  • Pillar Page
  • Webinars

Email

  • 1 Email Newsletter / Month
  • 1 Email Blast / Month
  • 1 Email Nurturing Build / Qtr

Sales Enablement

  • PPT Slidedeck
  • Sales Slicks & Battlecards
  • Meeting Scheduler Integration
  • Chatbot

CRO

  • 4 A/B Test & Management / Year

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

Local Marketing

  • Google My Business
  • Local Listings Mgt
  • Premium Directory Placement
  • Local Reinforced Webpage

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)
pricing-card-4
Power

Designed for companies with aggressive short and long-term growth goals.

$11,188 / Month

Strategy & Analytics

  • 2 Growth Summits / Year
  • 1 Marketing Map / Qtr 
  • Reporting & Insights

SEO

  • Competitive Research
  • Keyword Research
  • On Page & Tech SEO
  • Link Building

Social & PR

  • Social Media Management
  • 4 Press Releases / Year

Content Marketing

  • 2 Blog Articles / Month
  • 12 Content Pieces / Year (e-books, case studies, etc.)
  • 3 Landing Pages / Year
  • 2 Topic Cluster Strategies
  • 2 Pillar Pages
  • 4 Webinars / Year

Email

  • 1 Email Newsletter / Month
  • 1 Email Blast / Month
  • 1 Email Nurturing Build / Month

Sales Enablement

  • PPT Slidedeck
  • Sales Slicks & Battlecards
  • Meeting Scheduler Integration
  • Chatbot

CRO

  • 12 A/B Test & Management / Year

Video

  • 1 30-sec Animation Video / Year
  • 1 60-sec Animation Video / Year

Local Marketing

  • Google My Business
  • Local Listings Mgt
  • Premium Directory Placement
  • Local Reinforced Webpage

Digital Ads

  • Digital Ads Management (Google, LinkedIn, Facebook, Twitter, Reddit, and others)

Ready to discuss your content strategy?

Select a time below to set up a call today!