Virtually every business leader has heard of HubSpot, the premier inbound sales and marketing provider. And it’s no wonder why, considering one of the company’s founders coined the term “inbound marketing.” After humble beginnings as a U.S.-based software provider, HubSpot now boasts more than 143,000 customers worldwide and has taught the art of inbound marketing to nearly half a million people.
If you’re wondering whether HubSpot’s tools can help you get more value out of your IT and telecom marketing efforts, our answer is: of course! But as with all technology, there’s a learning curve to HubSpot’s many tools and platforms. In this blog, we’re sharing tips on how to maximize your marketing with this marketing technology giant.
What Is Marketing Technology?
Marketing technology – or MarTech – describes the technologies marketers use to plan, execute, and measure campaigns. Companies might use any number of MarTech solutions in their marketing strategies, including:
- Customer Relationship Management (CRM) Systems - Manage sales and marketing relationships and track customer interactions.
- Content Management Systems (CMS) - Build and manage a website without coding knowledge.
- Marketing Software - Automate marketing activities, engage customers, and more.
- Service Software - Improve customer support efforts with live chat, onboarding, and other tools.
Must-Have HubSpot Marketing Tools
We use HubSpot to help many of our own clients reach their marketing goals, so we know first-hand how to get the most value out of its tools. Our favorites are:
- HubSpot Sales Hub - A CRM that helps you connect with prospects, manage your pipeline, and strengthen customer relationships.
- HubSpot Service Hub - A scalable, end-to-end customer support system.
- HubSpot CMS Hub - A platform you can use to build an attention-grabbing website.
- HubSpot Marketing Software - Various tools to help you automate your marketing campaigns, track return on investment (ROI), create custom landing pages, and more.
How to Rock Your Marketing With HubSpot
Now we’re getting into the good stuff. Here’s how to use these tools to maximize your IT and telecom marketing:
Build a Better Website
Every brand needs an online presence, but if you’ve pieced together a low-effort website, it’s time to up your game. HubSpot provides search engine optimization (SEO) recommendations, pre-built themes, drag-and-drop editing, and much more. And once you’ve built a website that shows what makes your services so great, you can use HubSpot CMS hub to test page optimization, leverage data from your CRM, and pull reports to see which of your offers are generating the most leads.
Attract Qualified Leads
And speaking of lead generation, HubSpot can help with that too. Use HubSpot’s user-friendly blogging and social media features to get your message in front of the right audience and drive more qualified leads to your site with customized landing pages, email campaigns, and helpful marketing automation tools.
Make More Sales
Cutting through the noise in IT and telecom isn't easy, so you have to keep your differentiators top of mind for your prospects. Do this by personalizing each and every contact. Too time consuming, you say? HubSpot makes personalization easy with automation, so you can quickly put together effective email campaigns and follow-up notifications, live chat with website visitors, gain insight into your prospects’ activities, and ultimately win more sales.
Build Customer Loyalty
New customers are most successful when they have a solid understanding of how to use their solution from day one. Easily create personalized help videos for individual customers.
Help desk automation, customer feedback surveys, and other features enable you to provide fast, accurate service and increase customer retention.
Benefits of Using HubSpot Marketing Tools
If making marketing magic and, in turn, more money for your company aren’t benefit enough for you, using a MarTech stack like HubSpot also delivers on:
If you’re using multiple platforms to track your sales and marketing stats, you already know the frustration of inconsistent reports. With HubSpot, reporting is standardized across all of its hubs and managed from a single, central interface.
HubSpot aligns your sales and marketing teams to help them maximize every part of your customer’s journey. The system rarely encounters downtime, and its features are easy to learn and use. You’ll eliminate time wasted on clunky, unintuitive platforms.
Once you’ve used up your free trial, HubSpot does require you to invest some of your hard-earned income. But considering how much you’ll save on employee training and resources thanks to its many automation features, many companies consider HubSpot money well spent. However, there are plenty of free features to take advantage of (outside of the free trial period), including its free CRM, marketing tools, and more.
Even if you can’t – or don’t need to – use every service HubSpot offers, you can easily integrate the features you do end up using with other popular MarTech tools like Salesforce and SugarCRM. It also integrates with 875+ third-party tools, so you can use HubSpot with your favorites, like:
- Google Calendar
- And many, many more
Not sure where to start with HubSpot? Mojenta can help. We’ve helped many IT and telecom companies navigate marketing with HubSpot – we even achieved Platinum partner status! Contact us today if you’re ready to supercharge your marketing.