A big component of an email marketing strategy is consistently sending emails that are of value to your prospects and current customers. If you aren’t consistently showing up in their inboxes, you’re losing out on an opportunity to nurture leads and stay top of mind with your subscribers.
For many companies we speak with, the extent of their email marketing consists of a newsletter or outbound campaign. But mixing up the types of emails your company sends is a great way to re-engage subscribers and increase open rates and click-through rates (CTR).
If you’re struggling to come up with email ideas for your next email blast, try some of these suggestions to freshen up your email marketing:
Send Valuable Content and Resources
Content creation needs to be a part of every company’s telecom marketing strategy. This could include blogs, white papers, infographics, and more. It shows your website viewers that you’re a trusted source for valuable information – and it makes search engines happy too. Creating great content takes time and money, so it makes sense to leverage it in your email marketing to. This helps drive traffic back to your website while engaging with email subscribers.
Also, if your site is on WordPress, there are plugins available that automatically email subscribers when your blog is updated. Check out Jetpack, or if you’re on MailChimp, check out this post.
Content roundups do just that – roundup the content you have created over a specific period of time and deliver it to subscribers in one email blast. The roundup can be broken up however you choose, but the most common ways are monthly, quarterly, or annually. Typically, roundups include content such as blogs, infographics, or downloads created in the time period of your choice.
Earlier this year we did a roundup of our top performing blog posts from 2017, which helped increase web visits to old blog posts.
Creating great content can take a lot of time and money, and roundups are an easy way to leverage evergreen content to get the most out of your content marketing efforts
Technology or Product Updates
Another email idea send to subscribers is a technology or product update. Do you have a new feature or service? Create an email blast around it and send it your current customers to try and up-sell them or engage your prospects. Technology updates can also assure subscribers that your company is committed to having the most up-to-date technology.
In addition to an email blast, it’s helpful to post a blog about the product update. That way the email can point back to your website and boost traffic.
Many businesses use holidays like Christmas and Thanksgiving to email subscribers, but most people are bombarded by emails during that time of year, so it’s a difficult time to get noticed. Try featuring lesser known holidays related to your company. There is less competition around them and they are sure to get your subscriber’s attention.
For example, Data Privacy Day on January 28th, or World Backup Day on March 31st make for great excuses to remind your subscribers about data privacy regulations and cloud backup while tying both back to your business.
Company milestones are a fun way to show your company’s personality and – let’s face it – it’s nice to brag sometimes too! Some email ideas for company milestones are:
- Employee anniversaries
- Moving into a new office
- Company or employee awards
- Attendance at a conference or event
Sharing this kind of information with subscribers helps humanize your company and get subscribers to feel like they are part of the successes you tell them about.
Many companies we speak to assume that every email needs to be a fully designed HTML email, but it’s not always necessary. HTML emails are great for newsletters, but plain-text emails can work just as well too.
The trend for plain-text emails has grown a lot in recent years because they are more personal and a lot less likely to get stuck in spam filters. Text-based emails have a much more personal feel which helps subscribers not feel like just another number.
If your company wants to maintain some design to marketing emails, try setting up a basic template that includes your logo at the top.
Although you want to make sure to consistently be in subscriber’s inboxes, it’s worth mentioning that you shouldn’t send an email just for the sake of sending an email. Every email should have a purpose and goal such as filling out a form, signing up for a webinar, or watching a video.
If you’re having trouble coming up with email ideas or need help with your email marketing overall, Mojo can help! Contact us today to chat.