A lot of time and effort go into crafting an email’s copy and subject line, but what about the email sign-off? This key component is usually an afterthought, but it’s a great opportunity to add some personalization and inspire action from the recipient.
When it comes to emails such as product announcements or newsletters, readers expect a template and format. But plain-text emails that are coming from a sales rep should have a sign-off that is tailored to the email’s content and purpose. The sign-off is a great opportunity to break out of the automation mold and give your telecom marketing email a personal touch.
Is “best” actually best?
Chances are, you are using common closing phrases for emails such as “best” or “regards,” but these closings are actually the least likely to get a response. Boomerang analyzed over 350,000 emails and found that a few email sign-offs in particular had significantly higher response rates. They also found that sign-offs that were “thankful” had a response rate of 62% with the sign-off “thanks in advance” receiving the highest response rate.
Personalizing the sign-off based off the email’s purpose, call-to-action or emotion can leave a lasting impression. Try these tips when writing your next email sign-off to elicit your desired response:
Give the Sign-off Purpose
Every email has a purpose and desired action from the recipient, so make that as clear as possible in your email sign-off. Are you setting up an appointment? Are you sending an invitation? Following up from a meeting?
Here are a few examples that demonstrate purpose in the sign-off:
- Looking forward to discussing this further
- Can’t wait to connect soon
- Thanks for attending [event name]
- Best wishes from the team
Use the Appropriate Emotion
The email closing should also match the overall tone of the email. Is your tone professional? Informational? Funny? Whatever emotion you are using throughout the email, try to convey it in the closing too.
An email that is professional should use a closing to reflect that, such as “best wishes from [company name]”. An email that is informational, that sent a downloadable e-book, for example, could use a closing such as “hope this was helpful”. And when appropriate, humor can make an email really stand out. For example, including a picture, Bitmoji, or GIF to support the content of your email will not only make someone laugh but it is also memorable.
Most telecom marketing emails attempt to inspire further action from the reader, and the sign-off is a great opportunity to request this action. Below are closings that encourage the recipient to take the next desired step:
- Let’s arrange a time to discuss the details
- Looking forward to learning more
- Can’t wait to hear your thoughts
Leaving the ball in the recipient’s court, so to speak, is an easy way to encourage them to take the next desired step. It also sounds more genuine than the overused “best.”
Don’t let yourself get stuck in a sign-off rut. Try using the examples listed here to inject some life into your next email campaign. Check out our inbound marketing program for expert help creating email campaigns that convert and to tap into the power of Mojenta’s all-in-one telecom marketing program to generate great leads.
Hope this blog was helpful for you!