Digital Marketing Strategist
Founded in 2010, Mojenta has helped more than 200 telecom, IT, and cloud companies develop high-quality marketing strategies and tactics that drive tangible results for our clients.
Job Summary
We are looking for a creative and data-driven digital marketer with a strong appetite for building highly effective B2B marketing strategies. Our ideal candidate will act as the lead strategist for their client accounts - driving growth through effective strategic development and tactical implementation of best-in-class web, inbound, and account-based marketing services.
Principal Responsibilities
This person will work closely with team members to develop strategies and execute tactics that deliver growth-driven web design, traffic generation, lead conversion, lead nurturing, CRM implementation, sales enablement, and ABM services to our clients. Some day-to-day activities may include:
- Client Setup and Ongoing Management:
- Website, inbound, and ABM strategy development
- Buyer persona development, journey mapping
- Marketing automation technical implementation (setup & integrations)
- Ongoing project planning and management
- Reporting setup and analytics review
- Regular meetings with internal team and client executives
- Traffic Generation:
- Blogging, SEO, social publishing strategy and implementation
- Ad development and implementation
- Video and other content creation and management
- Lead Conversion:
- Conversion path creation
- Social prospecting development
- A/B testing
- Ad campaign management
- Lead Nurturing:
- Lead nurturing and automation
- Email marketing
- MOFU/BOFU offer creation
- Personalized content
- Lead scoring
- CRM integration/closed-loop reporting
- CRM Implementation:
- Custom fields and view creation, deal stage setup
- Data import and cleansing, integrations, ongoing optimization
- Live chat and chatbot training
- Sales Enablement:
- Setup conversations and calling software
- Setup workflows and automation
- Email template creation and optimization
- Sales & Marketing Alignment:
- MQL/SQL definition
- Sales and marketing goal setting
- Lead hand-off procedure and feedback
Qualifications And Skills
- BA/BS degree
- 3-5 years of experience managing digital marketing campaigns
- 3-5 years digital marketing agency experience preferred
- A proven track record of building and executing data-driven and creative digital marketing strategies
- Must be a team player; no jerks allowed!
- Proficiency in marketing automation software (e.g., Hubspot, Marketo, Pardot, etc.)
- Experience working with CMSs (WordPress, Drupal, CMS Hub)
- Detail-oriented, analytical with a meticulous work ethic
- Excellent verbal and written communication skills
Bonus Points
- HubSpot inbound marketing expertise
- SEMRush Experience
- Expertise in Google Analytics, Google Ads, Data Studio, etc.
- Web design and development skills (HTML/CSS/JS, Adobe Creative Suite)
- ABM experience
- Experience managing B2B campaigns, especially in telecom, IT, and cloud services
This is currently a work-from-home opportunity available for qualified CA residents.