Digital Marketing Strategist

Founded in 2010, Mojenta has helped more than 200 telecom, IT, and cloud companies develop high-quality marketing strategies and tactics that drive tangible results for our clients.

Job Summary

We are looking for a creative and data-driven digital marketer with a strong appetite for building highly effective B2B marketing strategies. Our ideal candidate will act as the lead strategist for their client accounts - driving growth through effective strategic development and tactical implementation of best-in-class web, inbound, and account-based marketing services.

Principal Responsibilities

This person will work closely with team members to develop strategies and execute tactics that deliver growth-driven web design, traffic generation, lead conversion, lead nurturing, CRM implementation, sales enablement, and ABM services to our clients. Some day-to-day activities may include:

  • Client Setup and Ongoing Management:
    • Website, inbound, and ABM strategy development
    • Buyer persona development, journey mapping
    • Marketing automation technical implementation (setup & integrations)
    • Ongoing project planning and management
    • Reporting setup and analytics review
    • Regular meetings with internal team and client executives
  • Traffic Generation:
    • Blogging, SEO, social publishing strategy and implementation
    • Ad development and implementation
    • Video and other content creation and management
  • Lead Conversion:
    • Conversion path creation
    • Social prospecting development
    • A/B testing
    • Ad campaign management
  • Lead Nurturing:
    • Lead nurturing and automation
    • Email marketing
    • MOFU/BOFU offer creation
    • Personalized content
    • Lead scoring
    • CRM integration/closed-loop reporting
  • CRM Implementation:
    • Custom fields and view creation, deal stage setup
    • Data import and cleansing, integrations, ongoing optimization
    • Live chat and chatbot training
  • Sales Enablement:
    • Setup conversations and calling software
    • Setup workflows and automation
    • Email template creation and optimization
  • Sales & Marketing Alignment:
    • MQL/SQL definition
    • Sales and marketing goal setting
    • Lead hand-off procedure and feedback

Qualifications And Skills

  • BA/BS degree
  • 3-5 years of experience managing digital marketing campaigns
  • 3-5 years digital marketing agency experience preferred
  • A proven track record of building and executing data-driven and creative digital marketing strategies
  • Must be a team player; no jerks allowed!
  • Proficiency in marketing automation software (e.g., Hubspot, Marketo, Pardot, etc.)
  • Experience working with CMSs (WordPress, Drupal, CMS Hub)
  • Detail-oriented, analytical with a meticulous work ethic
  • Excellent verbal and written communication skills

Bonus Points

  • HubSpot inbound marketing expertise
  • SEMRush Experience
  • Expertise in Google Analytics, Google Ads, Data Studio, etc.
  • Web design and development skills (HTML/CSS/JS, Adobe Creative Suite)
  • ABM experience
  • Experience managing B2B campaigns, especially in telecom, IT, and cloud services

This is currently a work-from-home opportunity available for qualified CA residents.

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