The Action: Update the website with lead generation in mind
UniVoIP’s leadership leveraged the existing relationship with Mojenta to successfully reach its new target audience – partners. Mojenta delivered by:
- Refining UniVoIP’s new target audience and honing specific messaging
- Developing a detailed strategic marketing roadmap
- Rebuilding the UniVoIP website with an all-new interface, structure, and copy
- Creating customized assets, including infographics, ebooks, and more
- Managing all SEO and Google Ads marketing efforts
- Sharing marketing knowledge to help UniVoIP better understand its audience
The Results: Massive improvements in lead generation, lead conversion rates, and closed/won deals
UniVoIP is already starting to see quality, quoted leads as a result of the partnership with Mojenta.
- Thanks to Mojenta, UniVoIP’s average conversions per month have increased by 26.25% since the beginning of the new project.
- UniVoIP has seen a 500% increase in signed partners since the start of the relationship.
- With Mojenta’s guidance, UniVoIP’s marketing team can move forward with new partner-facing projects with confidence.