The Strategy: Update the brand and website, then drive traffic
Mojenta developed a revenue-focused digital strategy to address TailWind's challenges. The Mojenta team:
- Refreshed the company's brand image, messaging, and sales collateral
- Developed case studies, battlecards, and other high-impact sales enablement tools
- Migrated sales and the website to HubSpot for seamless data flow and attribution
- Launched a conversion-optimized website built with search engine optimization (SEO) fundamentals
- Developed an ongoing SEO strategy to improve site authority and drive organic traffic
- Launched digital ad campaigns to drive bottom-of-funnel leads
The Results: Massive improvements in organic traffic, lead conversion rates, and quality of leads
Combined with the new website, the inbound marketing strategy didn't take long to start generating activity. Some big wins included:
Key marketing KPIs from 2023 to 2024:
- Total web traffic: +188%
- Organic search traffic: +430%
- New contacts created through digital marketing: 137
Just a few of the latest Closed/Won Deals:
- 100+ location national dental group: $10,000,000
- National integrated access and security provider: $850,000
- World-renowned energy drink: $47,613
- National convenience store chain: $116,120
- Global hotel chain: $1,330,000
Thanks to its partnership with Mojenta, TailWind now has a seamless digital journey for prospects and complete visibility into how its marketing investments impact the bottom line.