Fatbeam's New Website Generates 737 Leads in 2024

The Strategy: Update the brand and website, then drive traffic

Mojenta developed a multi-phase approach to transform Fatbeam's digital presence. The Mojenta team:

• Refreshed Fatbeam's brand image and messaging to resonate with both business and residential audiences
• Built a new website that prioritized search engine optimization (SEO) and conversion rate optimization (CRO)
• Migrated sales to HubSpot to streamline operations and data tracking
• Launched an ongoing SEO strategy to improve site authority and drive organic traffic
• Launched digital ad campaigns to drive bottom-of-funnel leads
• Built a frictionless digital purchase pathway for residential customers

The Results: Massive improvements in organic traffic, contact generation, and lead conversion rates

The website overhaul delivered remarkable results in its first year, including:

Traffic growth. Traffic to Fatbeam's website grew substantially compared to 2023. There were 33.6K total sessions, which was an increase of 124,577%.

Contact generation. Fatbeam's website generated 760 new contacts in 2024, and 202 of these were business contacts. The top contributors were:

• Organic search: 284

• Direct traffic: 256

• Paid search: 196

New visitor sessions. Over 71% of the visits to Fatbeam's site were new visitor sessions. This growth was primarily driven by organic search, which contributed 8.2K new visitor sessions.

As a result of the brand, website, and lead conversion improvements led by Mojenta, Fatbeam exceeded its 2024 growth goals – and has expanded its marketing strategy in 2025 to grow even faster.