Director of Marketing Strategy

Founded in 2010, Mojenta has helped nearly 300 telecom, IT, and cloud companies develop high-quality marketing strategies and tactics that drive tangible results for our clients.

Due to our impressive growth, we are looking for a creative and data-driven director of marketing strategy to join our leadership team. This person will report to our VP of Operations and lead and coach our team of digital marketing strategists in creating highly effective B2B marketing campaigns. Our ideal candidate will have a deep knowledge of marketing strategy as well as a proven track-record for leading and coaching other marketers. 

Responsibilities:

This person will oversee our team of talented digital marketers, working closely with them to ensure highly performant strategies and tactics for our clients. Our ideal candidate has experience with growth-driven web design, traffic generation, lead conversion, lead nurturing, CRM implementation, sales enablement, and ABM services.

Your main responsibilities include:
  • Building a world-class team of digital strategists
    • Coach and mentor our current team
    • Ensure client strategies are current, data driven and ROI-focused
    • Hire and train new strategists as needed
  • Driving ROI for clients
    • Work with the digital strategists to ensure that all client budgets are properly allocated for maximum impact
    • Track, measure and report on key performance indicators
    • Drive initiatives that will consistently improve campaign performance
    • Oversee quarterly business reviews (QBRs) with clients and Mojenta team
    • Wow the client with superb campaign performance
The strategy team you will be leading is responsible for:
  • Client Setup and Ongoing Management:
    • Website, inbound, and ABM strategy development
    • Buyer persona development, journey mapping
    • Marketing automation technical implementation (setup & integrations)
    • Ongoing project planning and management
    • Reporting setup and analytics review
    • Regular meetings with internal team and client executives
  • Traffic Generation:
    • Blogging, SEO, social publishing strategy and implementation
    • Ad development and implementation
    • Video and other content creation and management
  • Lead Conversion:
    • Conversion path creation
    • Social prospecting development
    • A/B testing
    • Ad campaign management
  • Lead Nurturing:
    • Lead nurturing and automation
    • Email marketing
    • MOFU/BOFU offer creation
    • Personalized content
    • Lead scoring
    • CRM integration/closed-loop reporting
  • CRM Implementation:
    • Custom fields and view creation, deal stage setup
    • Data import and cleansing, integrations, ongoing optimization
    • Live chat and chatbot training
  • Sales Enablement:
    • Setup conversations and calling software
    • Setup workflows and automation
    • Email template creation and optimization
  • Sales & Marketing Alignment:
    • MQL/SQL definition
    • Sales and marketing goal setting
    • Lead hand-off procedure and feedback

Qualifications and Skills:

  • BA/BS degree
  • 5-10 years of management / coaching experience
  • 5-10 years of experience managing digital marketing campaigns
  • 3-5 years digital marketing agency experience preferred
  • A proven track record of building and executing data-driven and creative digital marketing strategies
  • Must be a team player; no jerks allowed!
  • Proficiency in marketing automation software (e.g., Hubspot, Marketo, Pardot, etc.)
  • Experience working with CMSs (e.g., WordPress, CMS Hub)
  • Detail-oriented, analytical with a meticulous work ethic
  • Excellent verbal and written communication skills

Bonus points: 

  • HubSpot inbound marketing expertise
  • Expertise in Google Analytics, Google Ads, Data Studio, etc.
  • ABM experience
  • Experience managing B2B campaigns, especially in telecom, IT, and cloud services

This is currently a work-from-home opportunity available for qualified CA residents.

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