Digital Marketing Strategist
Since the beginning of her digital marketing career in 2013, Ani has helped multiple SaaS, IT services, software development, and B2B commerce companies to unlock growth opportunities by utilizing the power of the internet and tailored combinations of marketing strategy, research, and execution.
Ani’s passion for innovative marketing combined with a background in economics creates a unique mix of creative and analytical skills – enabling her to develop strategies that do what they’re supposed to: build trust with the audience and grow the business. She believes that effective marketing is about keeping it simple, making data-driven decisions, and not being afraid to experiment.
Relevant experience: Before joining Mojenta, Ani has been building and scaling organic and paid digital marketing functions; driving growth with SEO, content, and social media marketing; developing email programs; and working on positioning and messaging for a variety of B2B and B2C businesses.
Education: Master’s Degree in Economics, Armenian State University of Economics (ASUE)
Hobbies: stop motion animation, healthy baking, reading, and spending time with family